Calendar

Apr
15
Sun
Farmers Market Hands On Learning Series Part 1- Organization @ Millican Reserve
Apr 15 @ 8:00 am – 2:00 pm
Farmers Market Hands On Learning Series Part 1- Organization @ Millican Reserve | College Station | Texas | United States

Please join us on April 15th 8am for this educational workshop that focuses on Farmer’s Markets and organizing community events. We will take an in-depth look at a Farmer’s Market as a direct marketing strategy for farmers, ranchers and local crafts people.

Participants will learn about:

  • organizing a market
  • recruiting and selecting vendors
  • tips on marketing and selling self/farm produced products

Vendors and market staff will be available to answer questions. A follow up hands-on educational opportunity will be held on May 19th-20th where participants will have an opportunity to join a farm crew as they prepare for a market. Then on Sunday, May 20th, participants will have a chance to set up with local vendors for the day to see how a vendor’s booth is run.

To register for this event, click here

To register for all 3 parts, click here

May
19
Sat
Farmers Market Hands On Learning Series Part 2- Setup @ Millican Reserve
May 19 @ 8:00 am – 11:00 am
Farmers Market Hands On Learning Series Part 2- Setup @ Millican Reserve | College Station | Texas | United States

Please join us on April 15th 8am for this educational workshop that focuses on Farmer’s Markets and organizing community events. We will take an in-depth look at a Farmer’s Market as a direct marketing strategy for farmers, ranchers and local crafts people.

Participants will learn about:

  • organizing a market
  • recruiting and selecting vendors
  • tips on marketing and selling self/farm produced products

Vendors and market staff will be available to answer questions. A follow up hands-on educational opportunity will be held on May 19th-20th where participants will have an opportunity to join a farm crew as they prepare for a market. Then on Sunday, May 20th, participants will have a chance to set up with local vendors for the day to see how a vendor’s booth is run.

To register for this event, click here

To register for all 3 parts, click here

May
20
Sun
Farmers Market Hands On Learning Series Part 3- Market Day @ Millican Reserve
May 20 @ 9:00 am – 3:00 pm
Farmers Market Hands On Learning Series Part 3- Market Day @ Millican Reserve | College Station | Texas | United States

Please join us on April 15th 8am for this educational workshop that focuses on Farmer’s Markets and organizing community events. We will take an in-depth look at a Farmer’s Market as a direct marketing strategy for farmers, ranchers and local crafts people.

Participants will learn about:

  • organizing a market
  • recruiting and selecting vendors
  • tips on marketing and selling self/farm produced products

Vendors and market staff will be available to answer questions. A follow up hands-on educational opportunity will be held on May 19th-20th where participants will have an opportunity to join a farm crew as they prepare for a market. Then on Sunday, May 20th, participants will have a chance to set up with local vendors for the day to see how a vendor’s booth is run.

To register for this event, click here

To register for all 3 parts, click here

Aug
11
Sat
F.A.R.M. Hacks – Market Gardening 1 @ F.A.R.M.
Aug 11 @ 10:00 am – 5:00 pm
F.A.R.M. Hacks - Market Gardening 1 @ F.A.R.M. | Dallas | Texas | United States

This session you will learn how to know your markets and grow what they demand. Conduct market research, Building relationships with customers both wholesale and retail; promoting your farm and marketing plans

We will also be learning about implements for no till gardening. Participants will learn how to use a paper pot transplanter and seeder.

  • Sell farm products & services
  • Distribute farm products (e.g. deliver, ship)
  • Obtain customer feedback
  • Keep good records (e.g. customer comments, competition, price changes, sales, promotional activities)
  • Conduct market research (e.g. research industry, competition, markets/customers, production potential, marketing strategies)
  • Prepare marketing plan (e.g. pricing, marketing strategies, logo, product line, target customers, sales potential, promotion, product placement, labor needs, consumer trends, name, organic/”green” label options, potential for value-adding)
  • Research legal requirements (e.g. zoning, organizational structure, product handling, liability, tax abatement options, development rights)
  • Prepare annual/seasonal marketing plan (e.g. marketing strategies, sales outlets [on-farm, farmers’ markets, retail, wholesale], pricing, value adding).
  • Monitor market conditions (e.g. price, supply, competition, consumer trends)
  • Develop promotional materials
  • Promote farm products & services (e.g. advertise, participate in “buy local” or “green label” campaigns)
  • Obtain necessary supplies (e.g. scales, receipt books, cash box, packaging, labels)
  • Contact buyers (e.g. retail and/or wholesale)
  • Inventory tools, equipment & supplies
  • Acquire necessary tools, equipment & supplies (e.g. purchase, borrow, rent)
  • Monitor condition of tools & equipment
  • Maintain tools & equipment

REGISTER HERE BY AUGUST 7

Mar
8
Fri
Managing Your Piece of Texas @ Flat Community Center
Mar 8 @ 9:30 am – 5:00 pm

Soil Test? Forage Test? Resource Inventory? Conservation Plan? Do you know what these words and concepts mean and how they benefit you and your operation?

In order to manage our farms & ranches, it is important to first understand what we have to manage. Join us with  USDA Natural Resource Conservation Service and experience the process of developing a conservation plan.

This class will will teach you about:

  • How to work with USDA NRCS & how that can benefit you
  • Understanding what natural resources your farm or ranch has to offer
  • Choosing the best livestock for your operation & why it matters
  • Managing your natural resources
  • Making a resource inventory & a land plan
  • Identifying & managing your  resources like water access, pastures, forage species and so much more
  • Accessing funding to address resource concerns

Download the workshop flyer here

REGISTER HERE

Mar
26
Tue
Market Analysis & Alternative Markets Webinar
Mar 26 @ 12:30 pm – 1:30 pm

Join us for this FREE webinar intended to educate agriculture producers on available marketing opportunities and additional markets that may be available to them.

Topics:

  • Conducting a Market Analysis
  • Exploring Alternative Markets
  • Movement of Product to Market

Conducted by BattleGround To Breaking Ground Cohort 4 Team 2.

Click here to view the event flyer

Register Here

Jun
22
Sat
Marketing 101 & Website Design @ Mesquite Field Farm
Jun 22 @ 8:30 am – 4:30 pm
Marketing 101 & Website Design @ Mesquite Field Farm

Join Mesquite Field Farm’s Doug and Melissa Havemann for a farm and ranch Marketing 101 workshop.  With backgrounds in marketing and advertisement, Doug and Melissa have developed successful marketing plans for farm events, farm product sales, and for telling their farm story.

Topics covered will include

  • Product
  • Pricing
  • Place
  • Promotion
  • Web for business
  • E-Commerce
  • Social Media
  • Digital Marketing

Web Design 1-on-1 

There will be a Web Design 1-on-1 workshop on June 23, 2019 that focuses on building a website for your farm.  This web design 1-on-1 workshop is only available to Military Veterans enrolled in the Battleground to Breaking Ground Program. There are only 5 spaces open for this workshop. If you meet the criteria for the second day and you would like to purchase a ticket, please send an email to doug@mesquitefieldfarm.com requesting one of the 5 tickets available for the 23rd. After your status in the Battleground to Breaking Ground program is validated, you will be sent a second link to register and pay for the Web Design 101 time-slot.

Aug
8
Thu
Marketing on the Farm or Ranch @ Richard & Patsy Wallrath AgriLife Extension Building
Aug 8 @ 9:00 am – 4:00 pm
Marketing on the Farm or Ranch @ Richard & Patsy Wallrath AgriLife Extension Building

Marketing is one aspect small farms and ranches have to consider when producing farm products.  In order to have a successful business, you have to sell your products.

Join us for a Marketing 101 Workshop where we will cover the basics of marketing, marketing plans, and marketing for farms and ranches.  Participants will have an opportunity to develop their own marketing plan during the workshop.

Lunch will be included.

Register HERE by August 6

Aug
15
Thu
FREE Agriculture Business Workshop – San Angelo @ Texas A&M AgriLife Research and Extension Center at San Angelo
Aug 15 @ 8:00 am – 5:00 pm

Join us for a FREE agriculture business workshop in San Angelo, Texas.  This workshop is a one-day workshop designed for military veterans, beginning farmers and ranchers, individuals with disabilities, and anyone interested in starting an agriculture business.

Workshop sessions will include:

  • Rural Business Ideas
  • Intro to Business Planning
  • Possibilities for farming/ranching with a disability
  • Financial funding sources for farming/ranching
  • Marketing Resources
  • Resources to support agriculture business operations ​

This workshop is made possible by a sponsorship from Farm Credit Bank of Texas and the generosity of Travis Whitney, Texas A&M AgriLife Extension Specialist.

San Angelo Ag Business Workshop Flyer 8.15.19

Register HERE by August 9

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