Please join us on April 15th 8am for this educational workshop that focuses on Farmer’s Markets and organizing community events. We will take an in-depth look at a Farmer’s Market as a direct marketing strategy for farmers, ranchers and local crafts people.
Participants will learn about:
- organizing a market
- recruiting and selecting vendors
- tips on marketing and selling self/farm produced products
Vendors and market staff will be available to answer questions. A follow up hands-on educational opportunity will be held on May 19th-20th where participants will have an opportunity to join a farm crew as they prepare for a market. Then on Sunday, May 20th, participants will have a chance to set up with local vendors for the day to see how a vendor’s booth is run.
To register for this event, click here
To register for all 3 parts, click here
Please join us on April 15th 8am for this educational workshop that focuses on Farmer’s Markets and organizing community events. We will take an in-depth look at a Farmer’s Market as a direct marketing strategy for farmers, ranchers and local crafts people.
Participants will learn about:
- organizing a market
- recruiting and selecting vendors
- tips on marketing and selling self/farm produced products
Vendors and market staff will be available to answer questions. A follow up hands-on educational opportunity will be held on May 19th-20th where participants will have an opportunity to join a farm crew as they prepare for a market. Then on Sunday, May 20th, participants will have a chance to set up with local vendors for the day to see how a vendor’s booth is run.
To register for this event, click here
To register for all 3 parts, click here
This session you will learn how to know your markets and grow what they demand. Conduct market research, Building relationships with customers both wholesale and retail; promoting your farm and marketing plans
We will also be learning about implements for no till gardening. Participants will learn how to use a paper pot transplanter and seeder.
- Sell farm products & services
- Distribute farm products (e.g. deliver, ship)
- Obtain customer feedback
- Keep good records (e.g. customer comments, competition, price changes, sales, promotional activities)
- Conduct market research (e.g. research industry, competition, markets/customers, production potential, marketing strategies)
- Prepare marketing plan (e.g. pricing, marketing strategies, logo, product line, target customers, sales potential, promotion, product placement, labor needs, consumer trends, name, organic/”green” label options, potential for value-adding)
- Research legal requirements (e.g. zoning, organizational structure, product handling, liability, tax abatement options, development rights)
- Prepare annual/seasonal marketing plan (e.g. marketing strategies, sales outlets [on-farm, farmers’ markets, retail, wholesale], pricing, value adding).
- Monitor market conditions (e.g. price, supply, competition, consumer trends)
- Develop promotional materials
- Promote farm products & services (e.g. advertise, participate in “buy local” or “green label” campaigns)
- Obtain necessary supplies (e.g. scales, receipt books, cash box, packaging, labels)
- Contact buyers (e.g. retail and/or wholesale)
- Inventory tools, equipment & supplies
- Acquire necessary tools, equipment & supplies (e.g. purchase, borrow, rent)
- Monitor condition of tools & equipment
- Maintain tools & equipment
REGISTER HERE BY AUGUST 7
Hands-on learning opportunity to learn basic sheep/goat management skills. You will have the opportunity to gain knowledge and skills the following sheep/goat management techniques:
- Applying ID Tags
- Medication/Vaccinations
- Castration
- Record Keeping
- Handling/Moving
- Nutrition
- Behavioral knowledge and selection
- Breed knowledge and selection
- Options for predator control
- Hoof care
Details:
Date: September 8, 2018- Must register by September 5, 2018
Time 8:00 a.m to 12:00 p.m.
Location: World Hunger relief 356 Spring Lake Rd., Waco, TX 76705
Cost: $30 per person
Limited to the first 25 participants
You will receive a confirmation of registration and a request for payment within 2 business days.
Hands-on learning opportunity where participants will learn about the basics of pastured poultry care and how to process pastured poultry. This class was developed and will be taught by our BattleGround to Breaking Ground students. Other hands-on skills to be taught are:
- Breed Knowledge, layers/broilers
- Broiler Requirements
- Meat Processing Options
- Feed/nutrition requirements
- Poultry Processing
Details:
Date: Saturday October 20, 2018 – Please register by October 13, 2018
Time 8:00 a.m to 1:00 p.m.
Location: Honey’s Acres-1350 Stoney Creek Drive, Cedar Hill, TX 75104
Cost: $50 per person (Includes 1 chicken, ice, and package) Please bring your own cooler
Limited to the first 30 participants. Additional chickens available for $20 each.
You will receive a confirmation of registration and a request for payment within 2 business days.
Hands-on learning opportunity where participants will learn about the basics of pastured poultry, how to care for the chickens, predator control, and how to build a mobile chicke coop.
- Breed Knowledge, layers/broilers
- Baby chick care
- Layer management
- Egg management
- Feed/nutrition requirements
- Shelters
- Fencing options
- Predators
- Pasture rotation
Details:
Date: Friday, November 2, 2018 – Please register by October 30, 2018
Time 10:00 a.m to 5:00 p.m.
Location: World Hunger relief 356 Spring Lake Rd., Waco, TX 76705
Cost: $25 per person
Limited to the first 25 participants
You will receive a confirmation of registration and a request for payment within 2 business days.
Participants will learn the basics of pastured pig production, breeding/breeds, behavioral knowledge & control, shelter needs, feeding and nutrition, and predator control. Participants will also gain hands-on experience building a farrowing house.
Details:
Date: Friday, December 14
Time 10:00 a.m to 5:00 p.m.
Location: World Hunger relief 356 Spring Lake Rd., Waco, TX 76705
Cost: $25 per person
Limited to the first 20 participants
You will receive a confirmation of registration and a request for payment within 2 business days.
REGISTER HERE
Join us for this FREE webinar intended to educate agriculture producers on available marketing opportunities and additional markets that may be available to them.
Topics:
- Conducting a Market Analysis
- Exploring Alternative Markets
- Movement of Product to Market
Conducted by BattleGround To Breaking Ground Cohort 4 Team 2.
Click here to view the event flyer
Register Here
Join Mesquite Field Farm’s Doug and Melissa Havemann for a farm and ranch Marketing 101 workshop. With backgrounds in marketing and advertisement, Doug and Melissa have developed successful marketing plans for farm events, farm product sales, and for telling their farm story.
Topics covered will include
- Product
- Pricing
- Place
- Promotion
- Web for business
- E-Commerce
- Social Media
- Digital Marketing
Web Design 1-on-1
There will be a Web Design 1-on-1 workshop on June 23, 2019 that focuses on building a website for your farm. This web design 1-on-1 workshop is only available to Military Veterans enrolled in the Battleground to Breaking Ground Program. There are only 5 spaces open for this workshop. If you meet the criteria for the second day and you would like to purchase a ticket, please send an email to doug@mesquitefieldfarm.com requesting one of the 5 tickets available for the 23rd. After your status in the Battleground to Breaking Ground program is validated, you will be sent a second link to register and pay for the Web Design 101 time-slot.
Marketing is one aspect small farms and ranches have to consider when producing farm products. In order to have a successful business, you have to sell your products.
Join us for a Marketing 101 Workshop where we will cover the basics of marketing, marketing plans, and marketing for farms and ranches. Participants will have an opportunity to develop their own marketing plan during the workshop.
Lunch will be included.