Calendar

This session you will learn how to know your markets and grow what they demand. Conduct market research, Building relationships with customers both wholesale and retail; promoting your farm and marketing plans

We will also be learning about implements for no till gardening. Participants will learn how to use a paper pot transplanter and seeder.

• Sell farm products & services
• Distribute farm products (e.g. deliver, ship)
• Obtain customer feedback
• Keep good records (e.g. customer comments, competition, price changes, sales, promotional activities)
• Conduct market research (e.g. research industry, competition, markets/customers, production potential, marketing strategies)
• Prepare marketing plan (e.g. pricing, marketing strategies, logo, product line, target customers, sales potential, promotion, product placement, labor needs, consumer trends, name, organic/”green” label options, potential for value-adding)
• Research legal requirements (e.g. zoning, organizational structure, product handling, liability, tax abatement options, development rights)
• Prepare annual/seasonal marketing plan (e.g. marketing strategies, sales outlets [on-farm, farmers’ markets, retail, wholesale], pricing, value adding).
• Monitor market conditions (e.g. price, supply, competition, consumer trends)
• Develop promotional materials
• Promote farm products & services (e.g. advertise, participate in “buy local” or “green label” campaigns)
• Obtain necessary supplies (e.g. scales, receipt books, cash box, packaging, labels)
• Contact buyers (e.g. retail and/or wholesale)
• Inventory tools, equipment & supplies
• Acquire necessary tools, equipment & supplies (e.g. purchase, borrow, rent)
• Monitor condition of tools & equipment
• Maintain tools & equipment

REGISTER HERE BY AUGUST 7