Calendar

Aug
11
Sat
F.A.R.M. Hacks – Market Gardening 1 @ F.A.R.M.
Aug 11 @ 10:00 am – 5:00 pm
F.A.R.M. Hacks - Market Gardening 1 @ F.A.R.M. | Dallas | Texas | United States

This session you will learn how to know your markets and grow what they demand. Conduct market research, Building relationships with customers both wholesale and retail; promoting your farm and marketing plans

We will also be learning about implements for no till gardening. Participants will learn how to use a paper pot transplanter and seeder.

  • Sell farm products & services
  • Distribute farm products (e.g. deliver, ship)
  • Obtain customer feedback
  • Keep good records (e.g. customer comments, competition, price changes, sales, promotional activities)
  • Conduct market research (e.g. research industry, competition, markets/customers, production potential, marketing strategies)
  • Prepare marketing plan (e.g. pricing, marketing strategies, logo, product line, target customers, sales potential, promotion, product placement, labor needs, consumer trends, name, organic/”green” label options, potential for value-adding)
  • Research legal requirements (e.g. zoning, organizational structure, product handling, liability, tax abatement options, development rights)
  • Prepare annual/seasonal marketing plan (e.g. marketing strategies, sales outlets [on-farm, farmers’ markets, retail, wholesale], pricing, value adding).
  • Monitor market conditions (e.g. price, supply, competition, consumer trends)
  • Develop promotional materials
  • Promote farm products & services (e.g. advertise, participate in “buy local” or “green label” campaigns)
  • Obtain necessary supplies (e.g. scales, receipt books, cash box, packaging, labels)
  • Contact buyers (e.g. retail and/or wholesale)
  • Inventory tools, equipment & supplies
  • Acquire necessary tools, equipment & supplies (e.g. purchase, borrow, rent)
  • Monitor condition of tools & equipment
  • Maintain tools & equipment

REGISTER HERE BY AUGUST 7

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